boutique agency for artist relations & booking
Who We Are?
"up." emerged in response to the demand for personalized artist management and unconventional tour booking, breaking away from the beaten path of the mainstream. We are striving for meaningful artists with a message, with whom we maintain close relationships in many respects. We bridge the gap between artists' creativity and the business side, aiming for a seamless and unobtrusive harmony.
all of our Artists are united by having a PERCEPTIBLE DISTINCT SOUND, conveying a genuine message in their own rights.
We call them GENUINE MUSIC ARTISTS!

Featured Artists
Global grooves, fearless fusion – where worlds meet in sound.
exceptional guitarist Torsten de Winkel (member of multiple Grammy Award-winning artist Pat Metheny's Secret Story Group) unites a first-class international ensemble whose musical roots stretch from Cuba to India — a powerhouse collective bridging continents through groove, virtuosity, and cross-cultural fire.
genre: "World & JAzz FUSION"
Celebrated Brazilian world pop artist and winner of the Latin Grammy Award (Best Portuguese Language Song).
His distinctive sound — best described as “Brazilian World Pop” — is his very own interpretation of Brazilian music, blending global grooves with authentic Brazilian soul.
genre: "BRAZILIAN WORLD POP"
Western Classical meets Techno Music.
The OhOhOhs - The Live Techno Duo
Classical meets kick drum: The OhOhOhs tear down the walls between concert hall and club, letting Beethoven rave.
All live, no laptops – just pure energy. They call it Konzertante ClubMusiK – a mix of high culture and hedonism.
From opera houses to underground floors: when The OhOhOhs play, culture starts to dance.
genre: "Eclectic Live Techno"
References
Rick Vito, Karthik Mani and Karnataka College Of Percussion, Prakash Sontakke, Jeff Young Band, Brian „Robbo“ Roberston, Jan Akkerman, Tarq Bowen, Nneka, Harold Todd, Marcus Eaton Solo & Trio, Kirk Fletcher, Jerry Donahue, Eamonn McCormack, Ivan Santos Trio, Josh Smith, Torsten de Winkel, Loomis Green, Paul Shighara, Craig Skala, James Kakande, Godin Guitars, Gabriel Gordon, Gastone, Art Of Fusion, FraudLab, Vladimir Cetkar, Gutminton, loscapes, Christians Schmidhofer´s Shatabdi Express, Rola, Unity Band, Penang Jazz Festival (Malaysia), Music- & Literature-Festival Hyderabad (India), Baajaa Gaajaa World Music Festival Pune (India), Blues Festival Byron Bay (Australia),
Golden Jubilee Concert Karnataka College of Percussion (India), Mullum Music Festival (Australia),
Woodford Folk Festival (Australia), Giants of Jazz Festival New Delhi & Gurgaon (India), IFFI International Filmfestival of India (GOA), Kirstenbosch Summer Concerts Cape Town (South Africa), Duvel Blues Festival (Belgium), Blues im Palmengarten (Germany), Musikmesse (Germany)...
What We Do?

Services
We are providing artist management, booking and consulting for carefully selected artists, coming from a variety of genres and backgrounds. Through a vast network of international music business professionals, any Management related matter can be taken care of.
“up.” (LC 100747) is our in-house label for promotion and releases in Germany.

Artists
we present our artists in European and overseas entErtainment markets. We are highlighting a carefully selected roster of “original” artists, ranging from accomplished Brazilian Grammy winning world pop artist "Ivan Santos", to the visionary German “techno meets classical piano & drums” duo "The Ohohohs".
All our acts have a special twist and are dedicated to real handmade music.
We call them GENUINE MUSIC ARTISTS!

Touring
Our booking Territory is Europe, Africa and Asia/ Asia-Pacific, with strong ties to the Indian music market. We offer full service tour booking and tour management.
We Foster collaboration with local artists and encourage you to do the same. support this vibrant exchange of creativity.



