"up." emerged in response to the demand for personalized artist management and unconventional tour booking, stepping away from the conventional path (beaten track) of the mainstream. We are striving for meaningful artists with a message, with whom we maintain close relationships in many respects. We bridge the gap between artists' creativity and the business side, aiming for a seamless and unobtrusive harmony.

all of our Artists are united by having a PERCEPTIBLE DISTINCT SOUND, conveying a genuine message in their own rights.

We call them GENUINE MUSIC ARTISTS!