genuine.music
boutique agency for artist relation & booking
Who We Are?
"up." emerged in response to the demand for personalized artist management and unconventional tour booking, stepping away from the conventional path (beaten track) of the mainstream. We are striving for meaningful artists with a message, with whom we maintain close relationships in many respects. We bridge the gap between artists' creativity and the business side, aiming for a seamless and unobtrusive harmony.
all of our Artists are united by having a PERCEPTIBLE DISTINCT SOUND, conveying a genuine message in their own rights.
We call them GENUINE MUSIC ARTISTS!


8
Artists
330+
Shows
18
Countries
What We Do?

Services
We are providing artist management, booking and consulting for carefully selected artists, from a variety of genres and backgrounds. Through a vast network of international of music business professionals, any Management related matter can be taken care of.
“up.” (LC 100747) is our in-house label for promotion and releases in Germany.

Artists
we present our artists in European and overseas entErtainment markets. We are highlighting a carefully selected roster of “original” artists, ranging from accomplished Brazilian Grammy winning world pop artist "Ivan Santos", to the visionary German “techno meets classical piano & drums” duo "The Ohohohs".
All our acts have a special twist and are dedicated to real handmade music.

Touring
Our booking Territory is Europe, Africa and Asia/ Asia-Pacific, with strong ties to the Indian music market. We offer full service tour booking and tour management.
We promote collaboration with local artists and encourage you to do the same, supporting this creative exchange.
Featured Artists

Marcus Eaton (USA)
The New Generation of US West Coast Singer-Songwriters

Ivan Santos (BRA)
Celebrated Brazilian world pop artist and winner of the Latin Grammy Award (Best Portuguese Language Song)

The OhOhOhs (GER)
Western Classical meets Techno Music